How to Drive Website Traffic: Organic, Social and Paid Options
Every website needs visitors, but getting them is one of the hardest parts of running a site. In this post we look at the main ways to drive website traffic, what each one is good for, and where paid traffic campaigns fit in.
The main sources of website traffic
Analytics tools such as Google Analytics usually group visitors into a few channels:
- Organic search: people who find you through search engines. It is long-lasting but takes time to build through content and SEO.
- Direct: people who type your address or use a bookmark, usually because they already know your brand.
- Social: visitors who arrive from social networks, through your own posts or shares by others.
- Referral: visitors who click a link to you on another website.
- Paid: visitors you pay to reach, through ads or traffic campaigns.
A healthy site usually uses several of these at once. Organic and social growth compound over time, while paid traffic can deliver visitors quickly while those longer-term channels build up.
Building traffic for the long term
For lasting growth, focus on the basics: publish useful content that answers your audience's questions, give every page a clear title and meta description, make your site fast and easy to use on mobile, and share your content where your audience already spends time. Earning links from other relevant websites also brings referral visitors and helps search visibility.
How paid website traffic campaigns work
Paid traffic is the quickest way to put your site in front of new people. Our website traffic packages work like this: we generate visitors by paying our publishers a fee for displaying your website to their visitors. Our publisher network consists of millions of high-volume websites and mobile applications, and the platform lets you target visitors using contextual keywords and location data.
You set the targeting conditions, for example an age range such as 18–24, a country such as the USA, or a traffic type such as Direct, and your website link is shown to visitors who match them. The process is simple:
- Buy a traffic package.
- We email you to ask for your targeting details.
- Your campaign is executed.
- Your Google Analytics records the targeted traffic.
Choosing the right package
Packages are sold by the number of unique visitors, from 10,000 up to 500,000. If you are testing a new landing page or offer, a smaller package lets you see how targeted visitors behave on your site. For larger launches or ongoing promotion, bigger packages deliver more reach in one order.
Make the most of every visitor
Whichever channel brings people in, results depend on what they find. Before you send traffic to a page, check that it loads quickly, has a clear headline and call to action, and works well on mobile. Then use Google Analytics to compare channels and see which visitors stay, read and convert.
Ready to bring more visitors to your site? Browse our website traffic packages.