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Creative template for Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP). This creative template shows a banner in the fixed position over the web page content.


Supports asynchronous and synchronous GPT tags Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Responsive Hourglass_empty Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
Serve with or without clickthrough URL Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Set location for the close button Close ad automatically after a specified time or by clicking on overlay background, or with the close button of course
Picture_in_picture Change an ad position in the viewport - in the center, in any corner, or any other position of the browser viewport. Customize color and opacity of background overlay, or hide it at all
Track ad impressions with 3rd-party tracking URL or 3rd-party tags Supports out-of-page ad-units (impressions counts only when an ad is visible)


Frequently asked questions (FAQ)

What banner formats are supported in this template?

This creative template supports most popular image formats (.jpg, .png, .gif), HTML5 (.html, .htm) banners and HTML code.

Is Flash (SWF) format supported?

This creative template doesn't support Flash (.swf) files. We don't accept Flash files because most modern internet browsers disable Flash content by default currently.

How to use HTML5 banners in this template?

This template supports two options: set link to external HTML banner or HTML code of banner. Unfortunately, there no possibilities to upload HTML banner directly in template due to DFP technical limitations.

How to track clicks for HTML5 banners?

Click tracking is very easy for HTML5 banners with this template. This template can track clicks for HTML5 banners without "clickTAG" variable implemented at all. Surely, implemented "clickTAG" variable can also be used.

Can I track clicks with HTML5 banners without clickTAG implemented?

Yes. This creative template includes the feature that makes click tracking working for any HTML5 banner.

Can I change close button design for this template?

Yes. All who purchase this template will have access to creative template's customization form. This form allows change design for a close button.

Can I change default values for this creative template?

Yes. Default values are changeable for the creative template.

Does this creative template work with Google Ad Manager free version (DoubleClick for Publishers Small Business)?

Yes. All our templates work with any Google Ad Manager (DoubleClick for Publishers) version (including free and DFP Small Business). Templates have been tested with the free version (DFP Small Business) mainly.

What access rights required to install this creative template on GAM?

To install this template, a user requires access to Google Ad Manager (GAM) with a role that has "Edit creative templates" permission enabled. Usually, users with the role "Administrator" or "Trafficker" have this permission enabled by default.

What ad-unit settings and sizes are the best for this template?

This template works great with a size defined ad-units and out-of-page ad-units. The size (1x1, 300x250, etc.) of an ad-unit doesn't affect the appearance of this template.